Cultural Community Center branding

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2015
Cultural Community Center Total identity & place branding 2015
branding
Cultural community center is a space created by remodeling the existing cultural facilities or unused spaces, and that is freely available all residents.Until now, there are about 70 places in the country, individuals and groups are free to the cultural and artistic activities there. Eeung has developed an integrated brand communication and place branding guidelines for a cultural community center. As an integrated branding perspective, eeung approached to build a consistent and sustainable brand identity, and developed in consideration of the connectivity between the 'day of the culture'. First of all, logotype was applied consistently to express an systematic brand architecture. BI system was emphasized that can reflect the brand personality of the between cultural community center and festival of amateur arts network(FAAN) which serves as category brands. Through this brand strategy and process, cultural community center's brand guidelines have been developed for the basic system and application systems, sign system.
- brand strategy
- brand identity(BI)
- sign system
client : Ministry of Culture, Sports and Tourism., KCDF
 
 
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Cultural Community Center branding

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